Healthcare Business Review Weekly Brief
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Healthcare marketing is constantly evolving driven by the fusion of technology, shifting patient behaviors and evolving demands.
As AI takes hold in nearly every aspect of healthcare, there will be a continued push towards personalisation in marketing. With generative AI (GenAI) and chatbots stepping onto the scene, marketers are poised to forge deeper connections with patients than ever before.
More than traditional segmentation, the innovations aim to understand patients at a granular level by harnessing untapped data that reveal their needs, preferences, behaviours, and demographics.
However, success in this era of digitalisation demands more than just following the herd—it requires a strategic approach that embraces innovation, leverages data intelligently and dares to stand out in an increasingly competitive landscape.
This edition of Healthcare Business Review Europe provides insights into the latest developments in healthcare marketing and how companies align with the latest service trends.
It features a thought leadership article by Katarina Sivojinovic, marketing director at Aqualab laboratorije, who shares her insights on the importance of genetics in healthcare advancements while highlighting their efforts in implementing comprehensive software tailored to the healthcare chain’s diverse needs, aiming to improve efficiency and patient care. It also features an article from Anne Mary K. Montero, Medical Director at Indiana University Health, who shares her view on how psychological professionals must have a comprehensive knowledge of the different fields of medicine to be able to provide appropriate sensitivity and diversity to meet the patient needs on the mind-body frontier.
In this edition of Healthcare Business Review Europe, we also bring you the story of the top healthcare marketing solutions providers. One of them is CommuniD, which redefines communication and sales processes for medical device companies, focusing on sustainable, digitally augmented commercial strategies to help them thrive in the evolving market.
In this edition featuring top healthcare marketing companies in UK 2024 we hope you find the right partner to meet your organisation’s needs.
Usually, the qualified subscribers of our magazine nominate companies with whom they have collaborated and experienced exceptional results to be in this list. Did a company you recently worked with give you stellar results and ROI? Did it turn out to be one you would wholeheartedly recommend to peers? Or do you know of such an outstanding company through your network? Please fill in the details below and nominate them to be featured here.
CommuniD is a Specialist Marketing Agency for the Medical Device Industry. It enables startups and small to medium-sized medical device companies to thrive in the digital environment and achieve real-world results through innovative brand development, data-driven marketing and tailored digital strategy.
Brevia Consulting is a global PR and public affairs firm offering strategic support to businesses and charities, with offices in key political hubs, including London, Washington DC, and Brussels, their consultants, spanning diverse sectors, provide tailored solutions through a three-step approach: Intelligence, Strategy, Engagement.
emotive is a dynamic creative studio specializing in evocative brand storytelling and immersive digital experiences, with a passion for crafting compelling narratives, they collaborate with clients to deliver impactful campaigns that resonate emotionally and drive engagement across diverse platforms.
The Difference Collective is a collaborative network of healthcare communications experts dedicated to driving positive change., with a unique blend of talent, they offer innovative solutions tailored to clients’ needs, delivering impactful campaigns that make a meaningful difference in the healthcare sector.
TVF Communications is a pioneering force in medical affairs and clinical development, driven by a fervent commitment to scientific rigor, with an unwavering dedication to evidence-based strategies, they excel in transforming visionary thinking into pragmatic, impactful medical plans, advancing patient care through meticulous planning and execution.
